Overview
Founder Stream is the only founder-first streaming platform where founders own their audience, monetize their journey and raise capital without diluting equity. Ahead of its launch, the team partnered with Alchemy8 to create a bold, scalable brand identity and digital presence that positions the platform as credible, innovative, and founder-first.
What We Delivered
1. Brand Identity Suite
- Logo Design: A flexible, modern mark that reflects both connectivity and momentum, while standing out in the startup and creator economy space.
- Colour Palette: Vibrant yet professional palette balancing trust (deep navy, black, white) with energy (punchy coral, gradient purples, digital blue). Designed for both digital impact and adaptability across campaigns.
- Typography: Clean sans-serif font system optimised for screen legibility, bold headlines, and dynamic storytelling.
- Brand Guidelines: Full documentation covering logo usage, colours, type hierarchy, imagery style, and applications.
2. Website Design & Development
- Website Concept: A high-impact landing page and scalable multi-page website designed and built in Webflow. Bento Box layout to mimic the Founder Stream Network.
- Functionality: Optimised for sign-ups to launch applications, Interactive sections for features, use cases, and value proposition, Integrated event promotion (for launch events such as Navigating the Algorithm).
- Tone & Visual Direction: Confident, future-focused, and approachable, designed to resonate with both founders and investors.
- Development: Fully responsive build, SEO-friendly structure, and CMS integration for future scalability.
- Visit site here: https://founderstream.live/
Impact
- Built a brand identity strong enough to anchor launch PR, events, and campaigns.
- Created a digital hub that communicates the Founder Stream vision while driving conversions through launch sign-ups.
- Provided a system that will scale as the platform evolves from launch into full rollout.
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Alchemy 8 Media acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.
