Electric Wheel: Brand Identity Refresh
Electric Wheel is a purpose-driven EV innovation hub in Indonesia, focused on transforming petrol-powered motorcycles into affordable electric bikes. With a mission to make clean, efficient mobility accessible to all, the brand needed a refreshed identity that matched its ambition, energy, and community-driven impact.
Alchemy8 partnered with Electric Wheel to deliver a comprehensive brand identity refresh, building a visual system that is bold, scalable, and future-ready.
What we created:
- Logo Refresh: refined the core bolt-and-oval mark, modernised the logotype, and created multiple lock-ups for versatile application.
- Colour Palettes: developed a high-contrast black-led palette with vibrant volt gradients and secondary accents for digital and print use.
- Typography System: introduced a strong pairing of Goldman Bold and Work Sans for clarity, impact, and accessibility.
- Logo Animation: animated the Electric Wheel bolt and oval, bringing the identity to life through motion and symbolising innovation in action.
- Social Media Assets: built adaptable, branded templates to keep messaging clear, consistent, and instantly recognisable online.
- Presentation Toolkit: designed slide templates and asset packs for pitches, training, and stakeholder communication.
- Full Brand Guidelines: codified the refreshed identity into a clear, practical set of rules covering logo usage, colour, typography, and graphic treatments.
The result:
A confident, future-focused identity that captures Electric Wheel’s role as more than an EV company, but a movement for clean air, community empowerment, and sustainable transport in Indonesia.
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